Latest Simon Search Marketing Articles
Video Press Releases, Are They Viable?
What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video press release than read boring blocks of text. So today, major brands are leveraging the [...]
Is Social Proximity More Important Than Geographic Proximity in Sales?
Article first published as Is Social Proximity More Important Than Geographic Proximity in Sales? on Technorati Are sales territories based on geographic lines still the best way to go about dividing B2B sales leads? What if, instead of the sales representative who happens to be closest, companies evaluated the prospects social graph to find out [...]
Online Video Ad Verification: Does it Answer Brand Advertisers Nagging Questions?
Originally published on Technorati as: Online Video Ad Verification: Does it Answer Brand Advertisers Nagging Questions It seems the hype surrounding the rise of online video and web TV is much bigger than the actual advertising dollars behind it. Perhaps it’s because brands can’t, in good conscience, throw an ad budget at endless videos of [...]
LinkedIn Sales Navigator: Social Selling or Just Plain Selling Out?
Originally published on Technorati as: LinkedIn Sales Navigator: Social Selling or Just Plain Selling Out? LinkedIn is the professional’s social network, allowing you to post your education, career experience and other relevant information about your career or job on a network filled with like-minded people. Presumably it’s a network aimed at the professional to highlight [...]
How Barry Hay, Golden Earring (“Radar Love”) Front Man, Takes on Social Discovery
Social Discovery Site 20blinks, Co-Founded by Sandra Hay, Never Fails to Amaze It’s an impulse as old as cave paintings – the desire to share images that interest us, things we find beautiful, inspiring, appalling or just plain weird. That’s the idea behind social discovery innovator 20blinks, the Amsterdam-based site that is attracting a hip, [...]
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Latest from Industry News
Instagram acquired by Facebook for $1billion
In an announcement earlier today, actually from a post earlier today it was announced that Facebook would be purchasing the hugely popular photo sharing, editing site Instagram. News of this immediately echoed around silicon valley and tech blogs everywhere, with the LA Times saying, on the news, ”It’s about the only thing that could top Justin Bieber on [...]
Latest from Mobile
Local Mobile Marketing – 6 Tips for Small Business
Originally published on Technorati as: Local Mobile Marketing – 6 Tips for Small Business Mobile marketing – it’s not just for big brands with few local roots any more. Mobile marketing has become the new standard in small business marketing, too. It’s great for securing business with local customers who’re on-the-go. Plus, it can save [...]
Latest from Google
Google’s Panda Update One Year Later (Infographic)
Thanks to the folks at BlueGlass and Search Engine Land for this insightful graphic on how Google’s Panda updates evolved and where we stand today. Ever since BlueGlass decided to buy Voltier Digital, the infographics coming from them have been excellent, looking forward to more.
Latest in Social Media
Is Social Proximity More Important Than Geographic Proximity in Sales?
Article first published as Is Social Proximity More Important Than Geographic Proximity in Sales? on Technorati Are sales territories based on geographic lines still the best way to go about dividing B2B sales leads? What if, instead of the sales representative who happens to be closest, companies evaluated the prospects social graph to find out [...]
Latest from Search Marketing
Link Acquisition Strategies Presentation courtesy of SEOMOZ
Thanks for making the embed with scribd such a seamless process and an excellent set of SEO Tools. If you haven’t seen or read the content coming from seomoz.org, you should head over there as soon as you get a chance and get yourself caught up. Anyway, attribution link to seomoz.org. Continue to the next [...]
Latest in Online PR
Video Press Releases, Are They Viable?
What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video press release than read boring blocks of text. So today, major brands are leveraging the [...]
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