Career Development in the Social Media Era

Article first published as Career Development in the Social Media Era on Technorati.

A recent article in Investor’s Business Daily (IBD) highlighted some ways in which savvy executives can help cultivate their workforce in a new era, with new tools, and new methods. Among the new tools, and trends in corporate development was the ability to constantly train employees, allow lateral and not just vertical movement. The trends in mobile computing and ‘everywhere access’ make it easier to train internal employees for not only advancement, but broaden their skill sets in other areas that complement their core roles. Social media will play a key role in this training according to the piece.

“Scheduling alone is such a pain right now, employees want to be able to learn while they’re coming into work, while they commute,”

ProProfs CEO Sameer Bhatia, whose company created an online tool for testing and training said, “It used to be you were trained once a year. Now employees are constantly being trained.” The restrictions of scheduling are virtually removed by using tools that are optimized for learning on mobile devices. “Scheduling alone is such a pain right now, employees want to be able to learn while they’re coming into work, while they commute,” Bhatia says.

With a competitive workforce, it’s important as ever to keep up with innovations and cater to employee’s whose value is not just in what’s on their resume when they arrive, but what employers can add to an employees repertoire when they get there. It’s a win-win situation in a global workforce to enable, arguably your most valuable asset, your employees to grow in directions other than up. Co-author of the book, Help Them Grow or Watch Them Go, Beverley Kaye, told IBD, “Employees can’t get all the hierarchical moves they want. I think moving over is going to replace moving up.” she argues.

In a study done on online learning by Aslanian Market Research, there were 2 main reasons that people cited for enrolling online vs. brick-and-mortar. They were the ability to balance work, family, and other responsibilities (68% cited this as a reason) and the ability to study anytime/anywhere (64% cited this as a reason).

reasons for online learning chart

Top Reasons for Online Training

So whether you’re training employees for current roles, or letting them explore new areas of interest where they might be better suited, it’s clear that new technologies like ProProfs are going to replace traditional brick-and-mortar training. With the new year passed many people probably having resolved to advance in their careers, or individually, mobile access and e-learning platforms have made those resolutions closer than you might think to keeping.

About Geoff Simon

Geoff is owner/operator of Simon Search Marketing. He graduated cum laude with a B.S. in Business Administration from California State Polytechnic University in 2003. Geoff immediately secured employment as an account coordinator with Grey Direct West, (now G2 Direct & Digital) working for Bank of Americas online banking division. From there Geoff has worked in a search marketing capacity for companies including Intermark Group, Disney Interactive Media Group, and Toyota Dealers Association. During his time Geoff has worked on brands including Disney Family, Toyota, Lexus, National Geographic, Red Bull USA Events, That '70s Show and Carsey Werner.
Geoff likes ice-hockey, is a Chicago native and proud dad to his almost 1-year old son Cyrus.
Find Geoff on Google+, Facebook, LinkedIn, or follow his Twitter handle @geoff_simon


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