Search Marketing Evolved
What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video press release than read boring blocks of text. So today, major brands are leveraging the [...]
Article first published as Is Social Proximity More Important Than Geographic Proximity in Sales? on Technorati Are sales territories based on geographic lines still the best way to go about dividing B2B sales leads? What if, instead of the sales representative who happens to be closest, companies evaluated the prospects social graph to find out [...]
Originally published on Technorati as: Online Video Ad Verification: Does it Answer Brand Advertisers Nagging Questions It seems the hype surrounding the rise of online video and web TV is much bigger than the actual advertising dollars behind it. Perhaps it’s because brands can’t, in good conscience, throw an ad budget at endless videos of [...]
Originally published on Technorati as: LinkedIn Sales Navigator: Social Selling or Just Plain Selling Out? LinkedIn is the professional’s social network, allowing you to post your education, career experience and other relevant information about your career or job on a network filled with like-minded people. Presumably it’s a network aimed at the professional to highlight [...]
Social Discovery Site 20blinks, Co-Founded by Sandra Hay, Never Fails to Amaze It’s an impulse as old as cave paintings – the desire to share images that interest us, things we find beautiful, inspiring, appalling or just plain weird. That’s the idea behind social discovery innovator 20blinks, the Amsterdam-based site that is attracting a hip, [...]
MuckerLab, the startup accelerator and incubator based in Santa Monica, CA. have announced their plans later today for their inaugural demo day. The event is today at 1pm and I will be there to take a first look at the presenting companies as well as MuckerLab’s 3-month accelerator program and perhaps why LA is overlooked [...]
The day started with a panel on“How Yesterday Will Shape Tomorrow’s SEO” with Jeff Preston from Disney Interactive Media Group, who it was great to see having worked with Jeff previously at Disney , Greg Boser from BlueGlass and Richard Zwicky from BlueGlass as well. The panel focused on using schema.org markup and open graph [...]
Originally published on Technorati as: FirstRain Releases First Tweets, Aims to Glean Business Intelligence From Tweets FirstRain, an enterprise customer intelligence and analytics provider announced they will be launching a tool to extract business intelligence data from the full 250 million tweets/day firehouse from Twitter. This data is put through FirstRain’s patented semantic and algorithm based filters, categorized [...]
Originally published on Technorati as Surf Air Hopes All-You-Can-Fly Membership Based Airline Will Fly With Travelers Surf Air, an innovative all-you-can fly membership based airline, announced they would be launching today out of Los Angeles based MuckerLab, a startup accelerator program. The airline aims to serve customers who fly between Palo Alto, Monterey, Santa Barbara and Los [...]
In an announcement earlier today, actually from a post earlier today it was announced that Facebook would be purchasing the hugely popular photo sharing, editing site Instagram. News of this immediately echoed around silicon valley and tech blogs everywhere, with the LA Times saying, on the news, ”It’s about the only thing that could top Justin Bieber on [...]
Originally published on Technorati as: Lifecrowd Launches out of Beta, Aims to Help Users Find Local Activities The first company to come out of the newly formed Los Angeles startup incubator/accelerator MuckerLabs, Santa Monica based Lifecrowd, just announced they will be opening up for business in three new areas, San Diego, Orange County and San [...]
Originally published on Technorati as: Will 2012 be the Year of Streaming Video? For the first time ever, streaming video could overtake DVD and Blu-ray disc viewing in 2012, according to a recent forecast by the media intelligence firm IHS Screen Digest. Could we be seeing the beginning of the end for physical media such as DVD’s and [...]
There are myriad of business tools out there that can help businesses do everything from acquire customers and prospect leads, to collaborate and share documents, provide billing and even customer service and retention, re-marketing and more. So how do you determine what services can help your specific situation and which are better left alone? By [...]
Article first published on Technorati as Online Document Sharing- Signing Without an App Anyone who has used an online storage service such as Dropbox, Box.net, SugarSync or anything else realizes how powerful it is to be able to access forgotten powerpoint presentations, sales materials or other important documents on the fly. These are excellent options [...]
Originally published on Technorati here: Visual Communications Worth More Than a Thousand Words Nowadays, with time at a premium and visual based content being the latest buzz it makes sense that businesses and consumers are creating, consuming and generally interacting with more image and video content than ever. This, in addition to the new technologies [...]
The panel included Jack Menzel (@jackm), Search Product Management Director for Google and Rangan Majumder (@rangthang), Principal Group Program Manager, Bing. The takeaway for me from the standpoint of Bing, because it is more straightforward is that you should keep an eye on how they use social signals, particularly Twitter going forward. Technorati Tags: [...]
According to BetaBeat, Flickr’s senior project manager, Markus Spiering told them the redesign would be seen by users some time around February 28th. The new UI will feature rows of images around four times larger than they are now and the familiar white space around images will also be gone. This look seems similar to [...]
Why Watch These 3 Web Analytics Metrics? For many webmasters, measuring website performance – and acting on the findings – is just this side of an obsession. Luckily there are great measurement tools – i.e., Web analytics programs – to steer us toward business growth online. Technorati Tags: Analytics, GA, Google Analytics
Originally published by myself on Technorati as: Google Algorithm Change Requires User-Friendly Page Layout Web publishers and bloggers beware: If you’re displaying many ads “above the fold,” Google’s latest algorithm change may swoop down like a Navy SEAL team on your website. You might suddenly find your Web pages buried, six-feet under on the search [...]
A great slideshare deck from Dan Zarella on the science of Facebook. Great insights using actual statistical and empirical data to reveal answers to advertisers and marketers biggest questions about Facebook. Get answers to things like what is the average life span of a Facebook post, what affects this? How can I take advantage of [...]
Originally published on Technorati as: Business Funding for Web 2.0 and Beyond How great would it be to secure business funding for your online venture? If getting your hands on some quick “cabbage” would help your Internet business, innovative Kabbage.com may offer the perfect solution. Get Green and Keep Growing with Kabbage A Web-based cash [...]
Originally Published on Technorati as: Social Discovery Sites, Next Big Thing? You might of heard buzz about the new social discovery site Pinterest recently, how it’s the next big social media site, poised to take off. Recently the site broke the top 10 social sites for the month of November 2011 based on total visits. [...]
This article was posted first on Technorati as: Social Media Profiles: Blurring the Lines Between Personal & Professional Not too long ago it was easy to keep your private life separate from your professional life, but advances in technologies are making this increasingly difficult. Advances in networking, social media in particular, makes blurring these lines [...]
Need more exposure for your local business site? Find the most relevant category for your business and be sure you’re thorough with submissions to sites on this list. Links have long been a way for search providers such as Google to find out what your page is about and also how popular and relevant your [...]
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