Search Marketing Evolved
Article first published as Is Social Proximity More Important Than Geographic Proximity in Sales? on Technorati Are sales territories based on geographic lines still the best way to go about dividing B2B sales leads? What if, instead of the sales representative who happens to be closest, companies evaluated the prospects social graph to find out [...]
Originally published on Technorati as: LinkedIn Sales Navigator: Social Selling or Just Plain Selling Out? LinkedIn is the professional’s social network, allowing you to post your education, career experience and other relevant information about your career or job on a network filled with like-minded people. Presumably it’s a network aimed at the professional to highlight [...]
Social Discovery Site 20blinks, Co-Founded by Sandra Hay, Never Fails to Amaze It’s an impulse as old as cave paintings – the desire to share images that interest us, things we find beautiful, inspiring, appalling or just plain weird. That’s the idea behind social discovery innovator 20blinks, the Amsterdam-based site that is attracting a hip, [...]
Originally published on Technorati as: FirstRain Releases First Tweets, Aims to Glean Business Intelligence From Tweets FirstRain, an enterprise customer intelligence and analytics provider announced they will be launching a tool to extract business intelligence data from the full 250 million tweets/day firehouse from Twitter. This data is put through FirstRain’s patented semantic and algorithm based filters, categorized [...]
Originally published on Technorati as: Lifecrowd Launches out of Beta, Aims to Help Users Find Local Activities The first company to come out of the newly formed Los Angeles startup incubator/accelerator MuckerLabs, Santa Monica based Lifecrowd, just announced they will be opening up for business in three new areas, San Diego, Orange County and San [...]
The panel included Jack Menzel (@jackm), Search Product Management Director for Google and Rangan Majumder (@rangthang), Principal Group Program Manager, Bing. The takeaway for me from the standpoint of Bing, because it is more straightforward is that you should keep an eye on how they use social signals, particularly Twitter going forward. Technorati Tags: [...]
According to BetaBeat, Flickr’s senior project manager, Markus Spiering told them the redesign would be seen by users some time around February 28th. The new UI will feature rows of images around four times larger than they are now and the familiar white space around images will also be gone. This look seems similar to [...]
A great slideshare deck from Dan Zarella on the science of Facebook. Great insights using actual statistical and empirical data to reveal answers to advertisers and marketers biggest questions about Facebook. Get answers to things like what is the average life span of a Facebook post, what affects this? How can I take advantage of [...]
Originally published on Technorati as: Business Funding for Web 2.0 and Beyond How great would it be to secure business funding for your online venture? If getting your hands on some quick “cabbage” would help your Internet business, innovative Kabbage.com may offer the perfect solution. Get Green and Keep Growing with Kabbage A Web-based cash [...]
Originally Published on Technorati as: Social Discovery Sites, Next Big Thing? You might of heard buzz about the new social discovery site Pinterest recently, how it’s the next big social media site, poised to take off. Recently the site broke the top 10 social sites for the month of November 2011 based on total visits. [...]
This article was posted first on Technorati as: Social Media Profiles: Blurring the Lines Between Personal & Professional Not too long ago it was easy to keep your private life separate from your professional life, but advances in technologies are making this increasingly difficult. Advances in networking, social media in particular, makes blurring these lines [...]
The publication Mashable put out an Excellent guide on Google+ that is updated continuously as new topics are covered. A good place to discuss some of the pros and cons of the service with peers. For me the one thing that stands out with Google+ is the ability to really use the circles as filters [...]
People are nice enough to create slideshows on various topics and post them for syndication. This comes from a fellow LinkedIn member, Barbara Rozgonyi. The slideshow is a great introduction to LinkedIn, goes in to the basics of how to use it, what it’s best at, and how to become an authority source for your [...]
It sounds more like a sandwich you would get a deli in Philly than a browser, but nevertheless RockMelt has some pretty high profile names behind it. Marc Andreessen, the founder of Netscape, which was eventually destroyed by IE and Microsoft. But if you figure most of the content we come across and read comes [...]
So apparently Facebook will team up with Ronald Mcdonald and the rest of the Fry Guys to implement a Facebook app that allows users to “check in”. Not only does this sound like the first public announcement utilizing Facebook’s new Geolocation feature, but also like the opening volley shot over the bow of FourSquare, the [...]
Quick Guide on Removing Your Information from Spokeo Fastest way to remove your info from Spokeo Spokeo positions itself as a white pages, yellow pages search product. But what it doesn’t tell you is that what it actually is which happens to be a clearinghouse for information put online by you. Regardless of whether the [...]
For decades, businesses and consumers have relied on the local chamber of commerce as a place to network for sharing ideas with other business owners, learning about new business strategies, and meeting potential customers. Regular face-to-face interactions have always been the staple of chamber of commerce meetings, and they always will be. But with today’s [...]
Transparency in business has long been a staple of good customer service, engaging customers and reassuring them about the products and services they are paying for. Now that companies are operating in a global economy, transparency is an even more valuable consideration for companies with an online presence. One of the greatest marketing values of [...]
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