Cloud Based Digital Asset Management Picks up Steam

Originally published as Cloud Based Digital Asset Management Picks up Momentum on Technorati.

Early Friday, Wisconsin based Widen Enterprises announced that its cloud-based digital asset management solution (DAM), Media Collective, will be adopted by WAGO Corporation, a company that manufactures components for electrical connection technology and electronic components for decentralized automation technology. And the automotive industry isn’t the only one choosing to use cloud-based DAM solutions. From marketing, software, governments, and food industries, companies of all kinds are realizing the benefits of a more centralized digital media library.

Media Collective, which offers cloud-based asset management solutions, offers a centralized media library that companies like WAGO can use to manage all their digital media needs. In total, WAGO has over 18,000 individual products, each one with numerous images and other digital media attached to them.

“A lot of other providers have similar kinds of things, but I think what really drew us to Widen more than anything else was how intuitive the system was for the user,” said WAGO Marketing Communication Manager John Kenworthy. “For us, it’s all about the experience for the customer.”

And Widen has no shortage of experience as a 60 year old company which started in traditional pre-media services like color management. And for user experience, version 6.3 of Media Collective is slated for release sometime this month and will include features like 5-star asset ratings, commenting, and other enhancements to asset collection.

conceptshare widen diagram

There is also the ability to integrate online creative review and collaboration through ConceptShare, a popular tool for creative teams to manage works in progress. With the ability to manage projects that center around visual components, this solution is perfect for creative teams of all sizes to increase efficiencies in managing media as it allows for easy creation, management, and distribution. It also allows agencies to work with clients to deliver assets on spec. because each has the ability to see changes as they happen.

About Geoff Simon

Geoff is owner/operator of Simon Search Marketing. He graduated cum laude with a B.S. in Business Administration from California State Polytechnic University in 2003. Geoff immediately secured employment as an account coordinator with Grey Direct West, (now G2 Direct & Digital) working for Bank of Americas online banking division. From there Geoff has worked in a search marketing capacity for companies including Intermark Group, Disney Interactive Media Group, and Toyota Dealers Association. During his time Geoff has worked on brands including Disney Family, Toyota, Lexus, National Geographic, Red Bull USA Events, That '70s Show and Carsey Werner.
Geoff likes ice-hockey, is a Chicago native and proud dad to his almost 1-year old son Cyrus.
Find Geoff on Google+, Facebook, LinkedIn, or follow his Twitter handle @geoff_simon


  1. Cloud Based Digital Asset Management Picks up Steam

  2. Here are five places you can advertise your small business online for free without actually placing
    an ad. Make the process of ordering be stress-free to complete at
    all times as possible. Learn how to market your home based sewing business online and in your local community.

  3. Spot on with this write-up, I actually think this
    amazing site needs a great deal more attention. I’ll probably be back again tto read through more, thanks for the information!

  4. I’m nnot certain where you arre getting your information, but good topic.
    I needs too spend a while learning much more or wortking out
    more. Thanks for fantastic info I used to bee on the lookout for this
    information for my mission.

  5. Hi, i rewad your blog occasionally and i own a
    similar one and i was just curous if youu get a lot of spam comments?
    If so how do you reduce it, any plugin or anything yyou can suggest?
    I get so muchh lately it’s driving me madd so any support iis very much appreciated.

  6. What i don’t realize is in truth how you are no lonhger actually mujch more smartly-favored than you may be now.
    You are so intelligent. You already know thu significantly
    when iit comes to this matter, made me personally imagine iit from a
    lot of varied angles. Its like men and women don’t seem to
    be fascinated until it is one thing to do with Lady gaga!
    Yoour personal stuffs nice. Always deql with it up!

  7. Hello my loved one! I wish to say that this post is amazing, nice written and include almost all
    important infos. I would like to see extra posts like this

  8. Hi there, all the time i used to check website posts here
    early in the break of day, because i love to learn more and more.

  9. Have you ever thought about creating an e-book or guest
    authoring on other sites? I have a blog based on the same subjects you
    discuss and would really like to have you share some stories/information. I know my visitors would enjoy your
    work. If you are even remotely interested, feel free to
    send me an e-mail.

  10. I’m amazed, I have to admit. Rarely do I come across a blog that’s both educative and engaging, and let me tell you, you’ve hit
    the nail on the head. The problem is an issue that not enough meen and women are
    speaking intelligently about. Now i’m very happy I
    stumbled across this in my search for something oncerning this.

  11. Asking questions are really pleasant thing if you are not understanding anything fully, except this post provides nice understanding even.

  12. For newest news you have to pay a visit the web and onn the web I found this wweb
    site as a best website for hottet updates.

  13. What i do not understood is in truth how you’re no longer actually
    a lot more smartly-preferred than yyou might be now. Youu are so intelligent.
    You recognize thus considerably in the case of this topic, made me individually
    imagine it from a lot of various angles. Its like men and women are not interested except it’s something to
    accomplish with Girl gaga! Youur personal stuffs
    great. All the time take care of it up!

  14. It’s truly a great and useful piece of info. I’m glad
    that you simply shared this useful information with us.

    Please stay us up to date like this. Thankk you foor

  15. Hi there Dear, are you genuinely visiting this web
    site on a regular basis, if so aftersard you will definitely get fastidious knowledge.

Speak Your Mind Cancel reply