Cloud Based Digital Asset Management Picks up Steam

Originally published as Cloud Based Digital Asset Management Picks up Momentum on Technorati.

Early Friday, Wisconsin based Widen Enterprises announced that its cloud-based digital asset management solution (DAM), Media Collective, will be adopted by WAGO Corporation, a company that manufactures components for electrical connection technology and electronic components for decentralized automation technology. And the automotive industry isn’t the only one choosing to use cloud-based DAM solutions. From marketing, software, governments, and food industries, companies of all kinds are realizing the benefits of a more centralized digital media library.

Media Collective, which offers cloud-based asset management solutions, offers a centralized media library that companies like WAGO can use to manage all their digital media needs. In total, WAGO has over 18,000 individual products, each one with numerous images and other digital media attached to them.

“A lot of other providers have similar kinds of things, but I think what really drew us to Widen more than anything else was how intuitive the system was for the user,” said WAGO Marketing Communication Manager John Kenworthy. “For us, it’s all about the experience for the customer.”

And Widen has no shortage of experience as a 60 year old company which started in traditional pre-media services like color management. And for user experience, version 6.3 of Media Collective is slated for release sometime this month and will include features like 5-star asset ratings, commenting, and other enhancements to asset collection.

conceptshare widen diagram

There is also the ability to integrate online creative review and collaboration through ConceptShare, a popular tool for creative teams to manage works in progress. With the ability to manage projects that center around visual components, this solution is perfect for creative teams of all sizes to increase efficiencies in managing media as it allows for easy creation, management, and distribution. It also allows agencies to work with clients to deliver assets on spec. because each has the ability to see changes as they happen.


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