How to Create Proper Google Video Sitemaps

So back in December of 2007 Google’s Video team announced changes to their sitemap protocol. Specifically changes to the way Google uses sitemaps to index your video content. Now this can be done for a number of different sites that have videos, but would be an absolute killer change for sites that contain mostly video content, and we all know there are a lot out there.

How do I create my video sitemap according to the standards?

To create your video sitemap, even if you just have a dozen or so videos on your site, or even less, and just want to test out the service to see what kind of exposure your video’s get now that Google can crawl them and pick up meta data about the video such as aspect ratio, runtime, etc. I would take a look at the step by step guide to creating video  sitemaps here.

How do I submit my Video Sitemap to Google?

Again, you can use the guide set up on Google’s Webmaster Guide for this topic.  I have also added a screenshot below of where you would go to do the submission.

Google Video Sitemap Submission

Google Video Sitemap Submission

If anyone feels like they have more to add to this quick guide on video sitemap creation, submission, feel free to leave comments, tips, suggestions and I will give appropriate credit to whoever submits an actual valid tip that I use, but as always feel free to leave comments about general SEO, SEM and Local Search as well.  Questions are usually answered within one business day, and if can’t be answered as a quick FAQ, I’ll let you know that as well.

Another note worth mentioning is that when your videos do end up getting indexed by Google amd emd up on YouTube there will be the ability to easily embed videos in to certain websites, so in essence this makes your video content “portable”, which is huge.

About Geoff Simon

Geoff is owner/operator of Simon Search Marketing. He graduated cum laude with a B.S. in Business Administration from California State Polytechnic University in 2003. Geoff immediately secured employment as an account coordinator with Grey Direct West, (now G2 Direct & Digital) working for Bank of Americas online banking division. From there Geoff has worked in a search marketing capacity for companies including Intermark Group, Disney Interactive Media Group, and Toyota Dealers Association. During his time Geoff has worked on brands including Disney Family, Toyota, Lexus, National Geographic, Red Bull USA Events, That '70s Show and Carsey Werner.
Geoff likes ice-hockey, is a Chicago native and proud dad to his almost 1-year old son Cyrus.
Find Geoff on Google+, Facebook, LinkedIn, or follow his Twitter handle @geoff_simon


  1. happysailor says:

    Good points Geoff – even more useful would be info or advice on how to get those video sitemaps indexed; we submitted some (our first) last week and they remain unindexed – I see forum posts at Google from people experiencing the same issue but no responses from Google. Any tips? (Google says the sitemaps are accepted, just not indexed)

    • As far as getting them indexed, I have had problems as well on some other sites and put in tickets with no response, or a response that I hadn’t already tried.

      I would try validating the sitemap as well if you haven’t already done so and set the recommended settings for the optional variables. Also, do include all the optional tags in the sitemap so there is as much information as possible for Google? You should use all the options, i can’t think of what they were atm, but it’s easily googleable. I do have one site that gets videos picked up constantly, but the videos are mostly original and they are set to a YouTube Channel, but get indexed backwards i guess since they’re uploaded to the YouTube channel first. You should try uploading to a YouTube channel first until it starts picking them up automatically via each newly rebuild map.

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