eMeals Launches Mobile App for Planning, Shopping & Saving on Meals

emeals top banner mobile imageAccording to the last Gallup poll, on average, Americans spend about $7800 a year on groceries. eMeals announced Thursday they would be launching a new mobile app for iPhone designed to help shoppers bring that number down. As part of their online meal planning service, eMeals helps by consolidating recipes, shopping lists, coupons & loyalty programs into a single iPhone app designed for busy ‘on-the-go’ families who need efficient meal planning.

“Getting dinner on the table every night involves more than going into the kitchen at 5 or 6 o’clock. You have to figure out what to make, change your menus to avoid boredom, and frequently run out to get the mango or mushroom soup you need for a recipe you decide to make at the last minute,” said eMeals founder and president Jane DeLaney . “eMeals eliminates all that busywork by supplying a week’s worth of meal plans and grocery lists on your computer and now on your smartphone. It’s like having a personal chef who does everything except the cooking.”

And unlike other apps and sites in the category, eMeals doesn’t require that you search through databases of recipes to find meals. eMeals offers 50 pre-set meal plans designed for a variety of diets including gluten-free, low-fat, low-carb, vegetarian, ‘clean eating’, or even one for thepaleo eating style. Once you decide on a meal plan, the service automatically generates 7 different menus and a corresponding shopping list for that week.

You can also specify preferred grocery stores like Kroger, Safeway, Target, Whole Foods and others and the app will dynamically take into account weekly specials that help shape the weeks meals. You can also design a meal plan for either couples or families.

emeals good screenshot of app via itunes

Another interesting and useful feature of the eMeals iPhone app, which comes standard to all eMeals subscribers, is the ability to view recipes on-the-go, if you’re cooking at another family members home for instance. You can also remove meals if you decide to eat out, and add additional items to your grocery list from wherever you’re at.

Article first published as eMeals Launches Mobile App for Planning, Shopping & Saving on Meals on Technorati.

About Geoff Simon

Geoff is owner/operator of Simon Search Marketing. He graduated cum laude with a B.S. in Business Administration from California State Polytechnic University in 2003. Geoff immediately secured employment as an account coordinator with Grey Direct West, (now G2 Direct & Digital) working for Bank of Americas online banking division. From there Geoff has worked in a search marketing capacity for companies including Intermark Group, Disney Interactive Media Group, and Toyota Dealers Association. During his time Geoff has worked on brands including Disney Family, Toyota, Lexus, National Geographic, Red Bull USA Events, That '70s Show and Carsey Werner.
Geoff likes ice-hockey, is a Chicago native and proud dad to his almost 1-year old son Cyrus.
Find Geoff on Google+, Facebook, LinkedIn, or follow his Twitter handle @geoff_simon

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