FourSquare Now Allows Business Owners to Add Their Own Events

According to an announcement made by FourSquare yesterday, business owners can now add their own events to their FourSquare venue pages. The feature used to only allow for events through their partners to be added, ESPN for sporting events, for movies and SongKick for concerts, but now business owners can add their own events. This is a huge step for businesses like hotels, bars, restaurants, etc. that can now promote things like karaoke night, wine tastings and book signings for instance.  

foursquare events screenshot

New FourSquare Event Check-in

Users of the service will be able to see more things to do in their area via the ‘discovery’ tab, and by adding events, businesses can help them decide on what to do when they are actively looking. Users will also be able to see these events when they check-in to a location, much like they were able to before with sporting events, concerts and movies.

Much like the screenshot  showing what game is being played at Yankee Stadium the day you’re there, business owners can now add their own events, even if they don’t come from FourSquare’s partners. This will allow users to check in to these specific events, rather than having to check-in, then shout out what event they’re at.

foursquare event when you checkin to a venue

To start adding events, business owners just need to login to their manager accounts at and click on the ‘TOOLS’ tab at the top of the page. If you still need to claim your business you can do so at  And with this added events feature it gives owners, particularly those who do hold frequent events, another compelling reason to get started with FourSquare.

About Geoff Simon

Geoff is owner/operator of Simon Search Marketing. He graduated cum laude with a B.S. in Business Administration from California State Polytechnic University in 2003. Geoff immediately secured employment as an account coordinator with Grey Direct West, (now G2 Direct & Digital) working for Bank of Americas online banking division. From there Geoff has worked in a search marketing capacity for companies including Intermark Group, Disney Interactive Media Group, and Toyota Dealers Association. During his time Geoff has worked on brands including Disney Family, Toyota, Lexus, National Geographic, Red Bull USA Events, That '70s Show and Carsey Werner.
Geoff likes ice-hockey, is a Chicago native and proud dad to his almost 1-year old son Cyrus.
Find Geoff on Google+, Facebook, LinkedIn, or follow his Twitter handle @geoff_simon


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