GinzaMetrics Introduces Advanced Conversion Tracking

MOUNTAIN VIEW, Calif., Jan. 6, 2012 /PRNewswire via COMTEX/ — Ginzametrics, an enterprise-level SEO management and analytics dashboard, announced today it has a new platform that provides ecommerce analytics for SEO, allowing customers to view the keywords that are producing the most related revenue, and then take steps to optimize the related content in real time.

Ginzametrics, which integrates with popular analytics platforms including Google Analytics, Adobe SiteCatalyst, CoreMetrics and others, enables seamless integration that does not require additional work by client IT staff who do not need to place new JavaScript tags on site pages in order to capture data. Ginzametrics can drill down to a granular page-by-page basis, allowing ecommerce managers to focus on specific underperforming product segments.

Conversion tracking events are easily followed using the Ginzametrics platform, enabling ecommerce companies to capture data points including organic searches and ecommerce transactions. As a cloud-based platform, Ginzametrics is scalable and able to handle large scale ecommerce campaigns that might run thousands of sites.

“Ecommerce companies can now use our platform to track site rankings on a keyword basis and then relate those searches to measurable revenue,” said Ray Grieselhuber, CEO and Co-Founder of Ginzamarkets, Inc. “Our platform provides ecommerce players with an advanced tool to help them analyze and optimize content based on real-time data. With sophisticated reporting on multiple levels, clients can use Ginzametrics data as a vital part of their broader business analytics.”

With Ginzametrics, users can skip manual data collection entirely and simply log in to the dashboard to see the latest rankings for keywords, make note of how those keywords are performing and receive recommendations for improving content. This lets users quickly identify strengths and weaknesses in their SEO efforts, and to make adjustments easily in order to better target customers. It’s less complicated, and less costly, than other solutions on the market.

About Ginzamarkets, Inc. Launched in early 2010, Ginzamarkets offers the Ginzametrics SEO dashboard for mid-size and enterprise level clients. Ginzametrics presents complex data into actionable recommendations on a page-by-page basis. The complete solution covers all aspects of SEO including server configuration, broken link notifications, improved crawling and granular keyword recommendations. For more information, visit www.ginzametrics.com .

About Geoff Simon

Geoff is owner/operator of Simon Search Marketing. He graduated cum laude with a B.S. in Business Administration from California State Polytechnic University in 2003. Geoff immediately secured employment as an account coordinator with Grey Direct West, (now G2 Direct & Digital) working for Bank of Americas online banking division. From there Geoff has worked in a search marketing capacity for companies including Intermark Group, Disney Interactive Media Group, and Toyota Dealers Association. During his time Geoff has worked on brands including Disney Family, Toyota, Lexus, National Geographic, Red Bull USA Events, That '70s Show and Carsey Werner.
Geoff likes ice-hockey, is a Chicago native and proud dad to his almost 1-year old son Cyrus.
Find Geoff on Google+, Facebook, LinkedIn, or follow his Twitter handle @geoff_simon

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