Tumblr Starts Showing Native Ads on it’s iOS & Android Apps

According to AdAge’s Cotton Delo, advertisers picked to kick-off Tumblr’s new foray into a growing mobile ad market include GE, Warner Bros. and ABC. Perhaps an anecdotal indication that Karp’s stomach doesn’t turn at the thought of using advertising to monetize anymore, is the lack of any Pepto ads to kick things off.

PubMatic Adds Shiny Ads to it’s Enterprise Marketplace

PubMatic, the Redwood City based company whose platform helps publishers automate the process of evaluating and selling their ad inventory, yesterday announced plans to integrate Shiny Ads automated self-service ad platform to their enterprise app marketplace, PubLink. The placement of Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution […]

Online Video Ad Verification: Does it Answer Brand Advertisers Nagging Questions?

Originally published on Technorati as: Online Video Ad Verification: Does it Answer Brand Advertisers Nagging Questions It seems the hype surrounding the rise of online video and web TV is much bigger than the actual advertising dollars behind it. Perhaps it’s because brands can’t, in good conscience, throw an ad budget at endless videos of […]