Larky Launches App to Capitalize on Membership Savings

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“Larky helps them get the discounts on everyday items they’re already entitled to but don’t know about yet. For example, Blue Cross Blue Shield members are entitled to discounts at Reebok.com, and paying for USA Today with your Visa card saves you 50% off the list price. But who can remember all these discounts? Larky does, and we’ll let our users know online or at the point of sale so they save money seamlessly and effortlessly.”

Most American’s are members of some sort of loyalty program, club, alumni membership, professional group, etc. In fact, about 180 million people are members of organizations like the AARP, USAA and AAA, and all of these places offer discounts to consumers, but most don’t take the time, or aren’t proactive in the process. Aiming to make this easier, Larky announced a free web-site and iPhone app today that delivers information about discounts and perks at the point at which you’re going to buy something already.

“We’re not trying to convince consumers to make unnecessary impulse purchases,” says Larky co-founder Andrew Bank , who manages marketing, sales and business development. “Larky helps them get the discounts on everyday items they’re already entitled to but don’t know about yet. For example, Blue Cross Blue Shield members are entitled to discounts at Reebok.com, and paying for USA Today with your Visa card saves you 50% off the list price. But who can remember all these discounts? Larky does, and we’ll let our users know online or at the point of sale so they save money seamlessly and effortlessly.”

larky screenshot app

Which sounds pretty convincing, and if you think about all the items you buy every day that you could be saving money on, but don’t even realize, these opportunity costs really start to add up. To get started all you need to do is enter your association memberships, the app then uses a location-aware feature to notify you of savings at a particular store. Larky co-founder handling finance, operations, and technology Gregg Hammerman noted that it’s, “…also a win for the associations and merchants that offer valuable discounts. The associations want to provide value to their members, and the merchants want additional business from these targeted audiences.”

Larky currently has over 1,500 organizations and association partners on board delivering savings to a growing user base of savings hungry consumers. But their aspirations are bigger than just partnering with just the membership organizations, but also mobile payment platform providers, and as that industry gains traction, looks to work with them to ensure consumers are getting the discounts they deserve.

Article first published as Larky Launches App to Save on That Purchase You’re About to Make on Technorati

About Geoff Simon

Geoff is owner/operator of Simon Search Marketing. He graduated cum laude with a B.S. in Business Administration from California State Polytechnic University in 2003. Geoff immediately secured employment as an account coordinator with Grey Direct West, (now G2 Direct & Digital) working for Bank of Americas online banking division. From there Geoff has worked in a search marketing capacity for companies including Intermark Group, Disney Interactive Media Group, and Toyota Dealers Association. During his time Geoff has worked on brands including Disney Family, Toyota, Lexus, National Geographic, Red Bull USA Events, That '70s Show and Carsey Werner.
Geoff likes ice-hockey, is a Chicago native and proud dad to his almost 1-year old son Cyrus.
Find Geoff on Google+, Facebook, LinkedIn, or follow his Twitter handle @geoff_simon

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