Walt Disney Buys Marvel for $4 Bil.

The deal announced this morning will bring characters like Iron Man and Spider Man in to the Disney family.

5,000 total Marvel characters will be acquired by Disney in the deal for $4 billion in cash and stock.  The deal still has to go through Marvel stockholders as well as antitrust review.  Marvel would receive $30 per share in cash plus 0.745 Disney shares per Marvel share owned.

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About Geoff Simon

Geoff Simon has been working in the direct, database and Internet marketing field since 1998. With a breadth of experience including direct marketing for Bank of America with Grey Direct West to Social Media Marketing for companies like National Geographic and Red Bull USA Events, Geoff is uniquely qualified to consult and implement a wide range of campaign strategies to meet company goals. Geoff graduated Cum Laude from California State Polytechnic University in the mid 1990's and immediately found work in the direct marketing field. Geoff quickly moved to Internet marketing work with a small firm in Woodland Hills, CA and found a niche in working with clients and providing superior reporting/analysis as a search analyst and subsequently Account Manager. Currently Geoff handles marketing duties for several clients throughout the country and now operates as Simon Search Marketing.
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