Video Press Releases, Are They Viable?

What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video press release than read boring blocks of text. So today, major brands are leveraging the […]

How PR Firms Can Help Small Businesses

In the small business world, success rarely happens “overnight.” And when it comes, there’s usually a mid-sized public relations firm behind the scenes, strategically crafting and promoting just the right image – one that attracts more clients, customers, and friends in high places. According to Odwyer’s PR Report, independent PR firms are growing at a […]

Brand PR Quiz

How well do you know your PR Plan? Find out by taking this Brand PR Quiz.  Also find useful tips for PR Planning, targeting and metrics. Related Posts: eMeals Launches Mobile App for Planning, Shopping & Saving on Meals According to the last Gallup poll, on average, Americans spend about $7800 a year on… Rakuten […]

Tips: Free Publicity on a Shoestring Budget

Businesses of all sizes spend a significant chunk of change attracting attention to their services or products. Large companies are able to spend huge amounts on advertising and PR campaigns, though they love free publicity as much as anyone. But small and mid-sized businesses need to target their marketing dollars wisely to get as much […]

Measuring the Success of Online News Releases

Find out on October 21, 2009 when PRWeb offers a free webinar on “Measuring the Success of Your Online News Releases”.  According to their pitch, “if you’re still lugging a clip book around to demonstrate that your online news programs are successful, you might want to bring your strategy to the 21st century.” The feature […]

Reputation Management is Crucial to Online Success

The Internet is the quintessential marketplace for every type of business, and opportunities abound for companies to advertise their services to a global marketplace.  But unfortunately, opportunities also abound for people to publicly complain about your services, without being held accountable for their comments.  This is where reputation management is critical if you want your […]

Don’t Just Build a Brand, Protect it!

The Internet is still growing by leaps and bounds, with millions of companies vying for the attention of billions of online shoppers.  Without a well-established, well-developed brand, your website is likely to just be left among the heap of other websites that advertise similar or identical services or products. So it pays to keep in […]