Measuring the Success of Online News Releases

Posted on October 13, 2009 by Geoff Simon
[caption id="attachment_313" align="alignright" width="150" caption="PRWeb offers free online news release webinar"]PRWeb offers free online news release webinar[/caption]

Find out on October 21, 2009 when PRWeb offers a free webinar on “Measuring the Success of Your Online News Releases”.  According to their pitch, “if you’re still lugging a clip book around to demonstrate that your online news programs are successful, you might want to bring your strategy to the 21st century.”

The feature speaker is Greg Jarboe, President and founder of SEO-PR – a firm specializing in online visibility, sculpting online image and maintaining that image.  No doubt there will be discussion on online newsrooms, press releases online, link strategies in press releases, targeting, RSS, social media, specifically how social media can be used to help search rankings.

In addition to these topics, analytics should be interesting to hear about.  What tools other than standard Google Analytics or Omniture does PRWeb offer?

I am sure they will let us know at the free webinar, but i believe they have some tracking options, at least what sort of pick up your release gets, but i believe they offer more robust reporting for certain online releases.

Register for the Free PRWeb  Webinar here, and learn how to:

  • Use current analytics to measure online news campaigns
  • Apply SEO techniques to news releases and use them to increase rankings and visibility
  • Measure the impact of social media and your blog

Also, if you are looking for someone to provide management of online news campaigns, give us a call or send an email and we can tell you how we have helped other companies do this.  We offer comprehensive programs for companies new to social media and online news releases to experienced companies looking to refine or analyze their current campaigns to see if anything is missing.

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About Geoff Simon

Geoff Simon has been working in the direct, database and Internet marketing field since 1998. With a breadth of experience including direct marketing for Bank of America with Grey Direct West to Social Media Marketing for companies like National Geographic and Red Bull USA Events, Geoff is uniquely qualified to consult and implement a wide range of campaign strategies to meet company goals. Geoff graduated Cum Laude from California State Polytechnic University in the mid 1990's and immediately found work in the direct marketing field. Geoff quickly moved to Internet marketing work with a small firm in Woodland Hills, CA and found a niche in working with clients and providing superior reporting/analysis as a search analyst and subsequently Account Manager. Currently Geoff handles marketing duties for several clients throughout the country and now operates as Simon Search Marketing.
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3 Responses to Measuring the Success of Online News Releases

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  3. video seo says:
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    At the same time, respondents admit that it is often quite a challenge to measure the value and success of online news releases.

    Reply

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