Simon Search Marketing – Business Consultant – Woodland Hills, CA | Facebook – This is the title of the Facebook page for Simon Search Marketing as say, Googlebot would see it. Now the elements come from 3 different fields on the “Edit Information” tab within Facebook. Specifically the “basic information” sections “Company Name”, “Places Sub-Category” and “City/Town” entries. Screenshot below and further down for the FB interface. See which parts of your profile information is being pulled to generate this title tag.
The first part of the title tag is your company name (Simon Search Marketing), the second comes from the first two entries in the business sub-category (Business Consultant in this case) and the third your city and state (Woodland Hills, CA.) listed in the City/Town field. See screenshot below. It’s as simple as that, the idea here is that the more entries you have control over in the SERP’s for your brand or even other non-branded local terms, the less chance for unscrupulous listings to pop up. There is also the obvious added advantage of being found by your facebook page through savvy data input and a little keyword research. You can even customize the description if you wish, see if, after finding out where the title came from, you can figure out where the description in your Companies Facebook page is being pulled from. Share in the comments if you wish.