PubMatic, the Redwood City based company whose platform helps publishers automate the process of evaluating and selling their ad inventory, yesterday announced plans to integrate Shiny Ads automated self-service ad platform to their enterprise app marketplace, PubLink. The placement of Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory available directly within the platform. Shiny Ads has previously had successful implementations with companies such as IGN Entertainment and the Canadian Broadcasting Corp (CBC).
For those unfamiliar with PubLink, introduced earlier this year, is a one-stop resource for pubishers, giving them access to a wide variety of third-party applications to monetize, measure and otherwise control their media sales. Shiny Ads offers a new dimensioin to PubLink, allowing publishers to optmize their premium ad revenue. Shiny Ads integrates directly with PubMatic’s strategic selling platform, and manages all aspects of premium ad purchasing from creative, to payment, billing, campaign lifecycle management through direct ad server API support.
“PubMatic continually looks for the best in third-party point solutions for PubLink. With the inclusion of Shiny Ads, publishers will now be able to dramatically increase the reach and yield of their premium ad sales,” said Paulina Klimenko, VP of Business Development at PubMatic. “Shiny Ads simplifies the entire process, giving advertisers new opportunities to access a publisher’s premium inventory.”
An initial launch date of mid-August was announced by the company, at which point PubMatic’s sales team will be able to offer Shiny Ads to existing and new publishers. PubMatic has also linked it’s product with Shiny Ads to provide a seamless transfer of information for their publishers.