Reputation Management is Crucial to Online Success

The Internet is the quintessential marketplace for every type of business, and opportunities abound for companies to advertise their services to a global marketplace.  But unfortunately, opportunities also abound for people to publicly complain about your services, without being held accountable for their comments.  This is where reputation management is critical if you want your business to succeed.

A whole reputation management industry has arisen to help companies combat negative commentary that could damage their online reputation.  These services usually track what is written about their clients on the Internet, and then they take action based upon what they find.  They optimize their clients’ websites to attract more attention in search engine results, highlight positive pages, and even create other websites that will rank higher in search results than any potentially damaging references.

Some reputation management services give their clients two options for cleaning up bad publicity.  Companies may want to respond to customer complaints in order to address them and possibly make changes, but other companies may simply want negative comments to vanish or be buried beneath heaps of positive information.  The overwhelming popularity and fast growth of social media sites such as Facebook, Twitter, MySpace, and others has opened the door to for anyone to shout loudly about what they like or don’t like about your company.  Because the world of social media is growing so quickly, there is no hard and fast data available about how big the audience is.  But companies are becoming more and more aware of the importance of tracking their online reputation and safeguarding it.

Reputation management is not a cheap or easy endeavor.  Depending on the size of the company and the type of services they need, management services can cost thousands of dollars.  And maintaining a good reputation online may be worth the investment if it means the difference between business success or failure.  But the most efficient way to avoid having to repair your online reputation is to be sure your business practices are ethical and honest, and to provide services that keep customers satisfied and singing your praises.

About Geoff Simon

Geoff is owner/operator of Simon Search Marketing. He graduated cum laude with a B.S. in Business Administration from California State Polytechnic University in 2003. Geoff immediately secured employment as an account coordinator with Grey Direct West, (now G2 Direct & Digital) working for Bank of Americas online banking division. From there Geoff has worked in a search marketing capacity for companies including Intermark Group, Disney Interactive Media Group, and Toyota Dealers Association. During his time Geoff has worked on brands including Disney Family, Toyota, Lexus, National Geographic, Red Bull USA Events, That '70s Show and Carsey Werner.
Geoff likes ice-hockey, is a Chicago native and proud dad to his almost 1-year old son Cyrus.
Find Geoff on Google+, Facebook, LinkedIn, or follow his Twitter handle @geoff_simon

Comments

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  3. Geoff, this is an interesting post and you raise some important issues here.

    As an ORM I would just like to point out that there are cases where a business or VIP reputation can be even severely damaged by malicious comments or rumours when there is not a prior well-thought-out online reputation management strategy in place.

    This is always a sad state of affairs. A preventive strategy is always preferrable, because engaging in reverse SEO and other measures after the event is always complicated, time-consuming and costly.

Trackbacks

  1. Stay put...my best guess, as a person who does search engine marketing. says:

    Stay put…my best guess, as a person who does search engine marketing….

    Many SEO’s and search engine marketing types don’t have the drive, the accumen, or the desire to really succeed becasue it’s hard work….

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