New Roger Ebert Site Gets Big Thumbs Up screenshot

Just days before his passing, film critic Roger Ebert was anxiously awaiting the launch of the new, calling it, “…a masterpiece of design,” according to Josh Golden, who was named co-founder and Managing Director of Ebert Digital during the launch last Sunday. The debut of the new site was part of the 15th Annual Roger Ebert Film Festival (EbertFest) which took place April 17th – 21st in Champaign, IL. Ebert Digital will take on the responsibility of maintaining the site, as well as general business strategy, operations and product development for Ebert’s mobile apps and The Ebert Club.

What has become the culmination of an extended collaboration between Roger and Chaz Ebert as well as Chicago based web development company Table XI, the new contains a complete collection of movie reviews, vignettes and other unseen content from the film critic’s 40+ year career.

Included are 46 years of of archived film reviews, commentary and interviews as well as search functionality to make discovering and finding content easier. Visitors to the new site can search film reviews by star-rating, genre, film title, dates and other parameters. For example, someone looking for only comedies that Ebert reviewed in the 1980’s and gave 3 stars, can now find the full list with a simple search.

“The site focuses on three things: Criticism, commentary and community,” Golden said. “Everything is aggregated in one place. It’s both library and playground for serious film buffs, but it’s easy to navigate for people who are just looking for a good movie.”

The new site will also feature regular contributions from other top-tier critics around the world, and will be vetted by Ebert Digital to ensure content is curated and edited to reflect the, “…consistent high quality and clarity of voice that his fans have loved for generations” notes the release.

Table XI worked closely with several trusted partners to make the content engaging and searchable: FuzzyMath contributed to the interface design, Love Has No Logic designed the front-end functionality, LaCoste Design and Pitch Design Union contributed to branding, and DigitalThirdCoast served as technical SEO advisors.

To learn more, or see the site for yourself visit

Article originally published as Newly Designed Gets Big Thumbs Up on Technorati

About Geoff Simon

Geoff is owner/operator of Simon Search Marketing. He graduated cum laude with a B.S. in Business Administration from California State Polytechnic University in 2003. Geoff immediately secured employment as an account coordinator with Grey Direct West, (now G2 Direct & Digital) working for Bank of Americas online banking division. From there Geoff has worked in a search marketing capacity for companies including Intermark Group, Disney Interactive Media Group, and Toyota Dealers Association. During his time Geoff has worked on brands including Disney Family, Toyota, Lexus, National Geographic, Red Bull USA Events, That '70s Show and Carsey Werner.
Geoff likes ice-hockey, is a Chicago native and proud dad to his almost 1-year old son Cyrus.
Find Geoff on Google+, Facebook, LinkedIn, or follow his Twitter handle @geoff_simon


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