Local Search
Local search has become a niche market and more mainstream for many industry practioners than others, still more experimental strategies. Changes in local search come fast and furious so be sure to check back here often for the latest local search, both paid, organic, social and other, especially if you deal with specific geographical areas.
Walt Disney Buys Marvel for $4 Bil.
The deal announced this morning will bring characters like Iron Man and Spider Man in to the Disney family.
5,000 total Marvel characters will be acquired by Disney in the deal for $4 billion in cash and stock. The deal still has to go through Marvel stockholders as well as antitrust review. Marvel would receive $30 per share in cash plus 0.745 Disney shares per Marvel share owned.
Technorati Tags: Disney, Media Acquisitions, Marvel Comics, Iron Man, Spider Man
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Los Angeles Search Marketing Events, Speakers & Conferences
We will be sure to keep up to date all the upcoming events in the Los Angeles area in this category. Anything related to the direct, database or Internet marketing industry in the area will be posted here. If you have an event you think we should profile send us an email and let us know.
Local Search Targets Local Audience
Since the dawn of the Internet, advertisers have counted on search engines to bring local customers their way through searches performed using search terms containing local or geographical modifiers. Even for businesses that have more than one location in different areas, customers could be reined in by including local qualifiers in the keywords for a site, or by local targeting through nationally distributed ads. These two advertising tactics have proven to be effective, but now there is a third approach—advertisers can talk specifically to local audiences by identifying them according to their IP address, regardless of whether the searchers are using local qualifiers in their search terms.
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Simon Search Marketing
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