McDonalds Teams with Facebook

So apparently Facebook will team up with Ronald Mcdonald and the rest of the Fry Guys to implement a Facebook app that allows users to “check in”. Not only does this sound like the first public announcement utilizing Facebook’s new Geolocation feature, but also like the opening volley shot over the bow of FourSquare, the “resident” geolocation “check in” service of record. This not only raises some interesting conversational pieces about other uses of Geolocation on Facebook, but also a bigger question.Should Facebook compete with FourSquare?  Is there enough pie there for everyone to be fat and happy?  Or should they save themselves a lot of trouble re-inventing what appears to be a legitimate working wheel?  So far a local tab has been spotted on McDonalds Facebook page asking for your zip code.  This begs the question of how Facebook will handle public updates, feed integration and privacy issues with their new shiny location based toy.

Facebooks McDonalds Page Local Tab

Also, will people feel secure enough to actually let people know where they are?  I realize Facebook connects friends, but there are plenty of profiles with “friends” that might be for a common goal of raising your online game status, things like Mafia Wars, Farmville, etc.  How many of those people are in your Facebook circle?  Maybe there needs to be  a way to block them from seeing certain things.  Currently you can adjust privacy settings and put friends into groups, but applying different privacy settings for different groups I don’t think is active yet.  This would be a good idea for Facebook to take into account when trying to generate as many users of this product as possible.  But we all know how good they are, like, at that.

Technorati Tags: McDonalds, Facebook, Social Media, Geolocation Services, FourSquare, Simon Search Marketing, Location Based Services

Post from: Simon Local Search Marketing's s2m Marketing Blog

Will Facebook buy FourSquare, what about McDonalds?

Related Posts
1. Fastest Way to Remove Your Info from Spokeo Quick Guide on Removing Your Information from Spokeo Fastest way...
2. Social Media: Your Online Chamber of Commerce For decades, businesses and consumers have relied on the local...
3. Quick Guide to Local Search on Google, Yahoo The Internet has opened the door to a huge global...

5,000 total Marvel characters will be acquired by Disney in the deal for $4 billion in cash and stock.  The deal still has to go through Marvel stockholders as well as antitrust review.  Marvel would receive $30 per share in cash plus 0.745 Disney shares per Marvel share owned.

Technorati Tags: Disney, Media Acquisitions, Marvel Comics, Iron Man, Spider Man

Post from: Simon Local Search Marketing's s2m Marketing Blog

Walt Disney Buys Marvel for $4 Bil.

Related Posts
1. Link Acquisition Strategies Presentation courtesy of SEOMOZ Thanks for making the embed with scribd such a seamless...
2. Adding Media Sitemaps to Your Blog There is a plugin out there that will add a...
3. Fastest Way to Remove Your Info from Spokeo Quick Guide on Removing Your Information from Spokeo Fastest way...

Post from: Simon Local Search Marketing's s2m Marketing Blog

Los Angeles Search Marketing Events, Speakers & Conferences

Every time an online visitor searches for a business, an address, or any type of local information, they may be presented with basic contact information, including map locations, at the top of the page.  Google also provides access to reviews and ratings of local businesses and services.  These search results are prominently displayed, even higher than the typical organic search results everyone has seen for years.  Also, major search engine sites often have established partnerships with providers of local information. For instance, Ask Jeeves has partnered with Citysearch to provide online searchers with results targeted toward businesses in their local area.

The Internet reaches a global audience of billions, so putting your advertising in front of consumers in your local area has usually depended on your ability to target local areas within national advertising campaigns, or consumers including local qualifiers in their search terms.  But now, with IP-targeted advertising, you can enlist the help and support of major search engines in ensuring that your ad is displayed to exactly the audience you’re trying to reach. Proxy servers and other factors should be considered when evaluating how accurate an IP address is to determining a end user’s location.

Post from: Simon Local Search Marketing's s2m Marketing Blog

Local Search Targets Local Audience

Related Posts
1. Link Acquisition Strategies Presentation courtesy of SEOMOZ Thanks for making the embed with scribd such a seamless...
2. Fastest Way to Remove Your Info from Spokeo Quick Guide on Removing Your Information from Spokeo Fastest way...
3. Adding Media Sitemaps to Your Blog There is a plugin out there that will add a...

Post from: Simon Local Search Marketing's s2m Marketing Blog

Simon Search Marketing