Online PR
Online PR has changed the face of the entire public relations industry. ÊAs more and more content has moved online, so should public relations efforts. ÊStay informed about online pr news, tips & commentary here.
Measuring the Success of Online News Releases
PRWeb offers free online news release webinar
Find out on October 21, 2009 when PRWeb offers a free webinar on “Measuring the Success of Your Online News Releases”. According to their pitch, “if you’re still lugging a clip book around to demonstrate that your online news programs are successful, you might want to bring your strategy to the 21st century.”
The feature speaker is Greg Jarboe, President and founder of SEO-PR - a firm specializing in online visibility, sculpting online image and maintaining that image. No doubt there will be discussion on online newsrooms, press releases online, link strategies in press releases, targeting, RSS, social media, specifically how social media can be used to help search rankings.
In addition to these topics, analytics should be interesting to hear about. What tools other than standard Google Analytics or Omniture does PRWeb offer?
Reputation Management is Crucial to Online Success
The Internet is the quintessential marketplace for every type of business, and opportunities abound for companies to advertise their services to a global marketplace. But unfortunately, opportunities also abound for people to publicly complain about your services, without being held accountable for their comments. This is where reputation management is critical if you want your business to succeed.
A whole reputation management industry has arisen to help companies combat negative commentary that could damage their online reputation. These services usually track what is written about their clients on the Internet, and then they take action based upon what they find. They optimize their clients’ websites to attract more attention in search engine results, highlight positive pages, and even create other websites that will rank higher in search results than any potentially damaging references.
Don’t Just Build a Brand, Protect it!
The Internet is still growing by leaps and bounds, with millions of companies vying for the attention of billions of online shoppers. Without a well-established, well-developed brand, your website is likely to just be left among the heap of other websites that advertise similar or identical services or products. So it pays to keep in touch with ways to ensure that your brand remains strong and successful. Even brands that are already established can be strengthened and boosted by several useful brand-building strategies such as website redesign, product rebranding, domain name changes or tweaks, global outreach, local ads, and social media marketing. Read more
