Search Marketing
Search marketing has helped businesses attract a more precise demographic using a "pull" rather than "push" strategy for years. ÊWe will discuss the latest techniques, stategies, case studies on paid search marketing here.
User-Generated Content Brings Customers In, Gives Them a Voice
The idea of giving the public free content via commercial radio and television has been central to the distribution of media for decades. Consumers have willingly received content for free, because the content was paid for by the accompanying advertising. When the Internet began to flourish a debate began about how content was being distributed for free online, including business documents that had previously been available only at a cost of sometimes hundreds or thousands of dollars apiece. The debate still rages about how free content models should be handled for professionally designed materials, but now the public is also allowed and even encouraged to create their own user-generated content (UGC) and make it available to everyone for free.
Read more
