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	<title>Simon Local Search Marketing - Woodland Hills&#187; Industry News</title>
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	<description>Local Search Marketing Experts</description>
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		<title>Free New Keyword Tools</title>
		<link>http://simon-searchmarketing.com/search-optimization-industry-news/free-keyword-tools/</link>
		<comments>http://simon-searchmarketing.com/search-optimization-industry-news/free-keyword-tools/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 06:34:04 +0000</pubDate>
		<dc:creator>Geoff Simon</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://simon-searchmarketing.com/?p=516</guid>
		<description><![CDATA[If you haven&#8217;t looked at the rest of the site and just read the blog articles and view the bookmarks, it&#8217;s worth mentioning that I will be building out a comprehensive set of free SEO tools under the services menu &#8230; <a href="http://simon-searchmarketing.com/search-optimization-industry-news/free-keyword-tools/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/free-keyword-tools/">Free New Keyword Tools</a></p>


<ol>Related Posts<li><a href='http://simon-searchmarketing.com/free-seo-tools/' rel='bookmark' title='Permanent Link: Free SEO Tools'>Free SEO Tools</a> <small>Find all the free SEO and social media tools here. ...</small></li>
<li><a href='http://simon-searchmarketing.com/free-seo-tools/find-keyword-niche-keyword-tool-free-edition/' rel='bookmark' title='Permanent Link: Find Keyword Niche Keyword Tool &#8211; Free Edition'>Find Keyword Niche Keyword Tool &#8211; Free Edition</a> <small>Find the pockets of keywords and untapped market penetration with...</small></li>
<li><a href='http://simon-searchmarketing.com/free-seo-tools/keyword-suggestion-tool/' rel='bookmark' title='Permanent Link: Keyword Suggestion Tool'>Keyword Suggestion Tool</a> <small>The keyword tool here works much better than the adwords...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t looked at the rest of the site and just read the blog articles and view the bookmarks, it&#8217;s worth mentioning that I will be building out a comprehensive set of free SEO tools under the services menu for now.</p>
<p>Currently there is a <a title="Keyword Suggestion Tool" href="http://simon-searchmarketing.com/sem-services/free-seo-tools/keyword-suggestion-tool/" target="_self">Keyword Suggestion Tool</a> and a <a title="Keyword Niche Finder" href="http://simon-searchmarketing.com/sem-services/free-seo-tools/find-keyword-niche-keyword-tool-free-edition/" target="_self">Niche Keyword Finder</a>.  I have also just found a sponsor to provide several more additional free SEO tools like a Domain Age Check, Keyword Density, Keyword Clouds, Indexation Tools, Link Popularity tools and</p>
<h2><span id="more-516"></span></h2>
<p>much more.  So check back, I will try to add at least one new tool a day.  Over the weekend I can probably get to more, but <a target="_blank" id="aptureLink_wPM0IZTGPy" href="http://disney.go.com/">Disney</a> keeps me busy with SEO work there during the week, so don&#8217;t expect too much.  I can only do so much.</p>
<p>I think people who don&#8217;t blog, or don&#8217;t blog with SEO in mind misunderstand just how time consuming it can be.  But when you get that one comment saying you helped someone find something, or you were able to give someone information they couldn&#8217;t find elsewhere, or just happy clients make me want to keep moving forward.  I might not have the most followers, visits or even the best content, but I think i have found a nice little platform to sound off about search in general, some news thrown in and now some free SEO tools.  Seems to me that I&#8217;m adding value by consolidating information, tools and more in one place.  It also doesn&#8217;t hurt that the site actually drives business to Simon Search Marketing, which was ultimately what is was designed for, but now with a full time job and maxed out on freelance clients, I still want to keep it as a resource, a tool, a place to relax and converse and interact with others with similar interests.  I find it useful to participate in other blog communities as well, so there are some i read religiously and others that I wish there was more time in the day  to read, but I thought I would outline some of the creme de la creme of Search blogs broken down in to a few different categories.  For instance, <a target="_blank" id="aptureLink_9ORoigsjQR" href="http://www.scienceforseo.com/">Science for SEO</a> does a great job of looking at SEO from a scientific perspective, while a site like <a target="_blank" id="aptureLink_iVGqN4VuKG" href="http://www.webpronews.com/">Web Pro News</a> focuses on a lot of topics, but generally maintains a news production feel to it, especially the videos.  These are both great resources but for different reasons.  Anyway, hopefully i can get that put together shortly also.</p>
<p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/free-keyword-tools/">Free New Keyword Tools</a></p>
<div class="su-linkbox" id="post-516-linkbox"><div class="su-linkbox-label">Link to this post!</div><div class="su-linkbox-field"><input type="text" value="&lt;a href=&quot;http://simon-searchmarketing.com/search-optimization-industry-news/free-keyword-tools/&quot;&gt;Free New Keyword Tools&lt;/a&gt;" onclick="javascript:this.select()" readonly="readonly" style="width: 100%;" /></div></div>

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<li><a href='http://simon-searchmarketing.com/free-seo-tools/find-keyword-niche-keyword-tool-free-edition/' rel='bookmark' title='Permanent Link: Find Keyword Niche Keyword Tool &#8211; Free Edition'>Find Keyword Niche Keyword Tool &#8211; Free Edition</a> <small>Find the pockets of keywords and untapped market penetration with...</small></li>
<li><a href='http://simon-searchmarketing.com/free-seo-tools/keyword-suggestion-tool/' rel='bookmark' title='Permanent Link: Keyword Suggestion Tool'>Keyword Suggestion Tool</a> <small>The keyword tool here works much better than the adwords...</small></li>
</ol>]]></content:encoded>
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		<item>
		<title>What You Should Know About Eye Tracking</title>
		<link>http://simon-searchmarketing.com/search-optimization-industry-news/eye-tracking/</link>
		<comments>http://simon-searchmarketing.com/search-optimization-industry-news/eye-tracking/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 14:58:45 +0000</pubDate>
		<dc:creator>Geoff Simon</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://simon-searchmarketing.com/?p=502</guid>
		<description><![CDATA[This is one of the latest slides i could find on eye tracking studies, was looking for something with a bit more meat to it, but this will do. It does leave you with some questions, but that was the &#8230; <a href="http://simon-searchmarketing.com/search-optimization-industry-news/eye-tracking/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/eye-tracking/">What You Should Know About Eye Tracking</a></p>


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<li><a href='http://simon-searchmarketing.com/contact-simon-search-marketing/existing-client-login/' rel='bookmark' title='Permanent Link: Existing Client Login'>Existing Client Login</a> <small>Click Here to review your reports, view files and pay...</small></li>
<li><a href='http://simon-searchmarketing.com/search-marketing-services/link-acquisition-strategies-presentation-courtesy-seomoz/' rel='bookmark' title='Permanent Link: Link Acquisition Strategies Presentation courtesy of SEOMOZ'>Link Acquisition Strategies Presentation courtesy of SEOMOZ</a> <small>Thanks for making the embed with scribd such a seamless...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>This is one of the latest slides i could find on eye tracking studies, was looking for something with a bit more meat to it, but this will do.  It does leave you with some questions, but that was the intention of Mr. Brignull.</p>
<p>Be sure to check out the source <a target="_blank" title="Eye Tracking Slide Show" href="http://www.90percentofeverything.com/2010/05/13/what-you-need-to-know-about-eye-tracking-new/" target="_blank">here</a>, or click through to see the slide show.</p>
<p><span id="more-502"></span></p>
<div id="__ss_4085832" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a target="_blank" title="What you need to know about Eye Tracking (New version)" href="http://www.slideshare.net/harrybr/what-you-need-to-know-about-eye-tracking-new-uxlx-version">What you need to know about Eye Tracking (New version)</a></strong><object id="__sse4085832" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=uxlx-eyetracking-presentation-hb-9-100513110626-phpapp02&amp;stripped_title=what-you-need-to-know-about-eye-tracking-new-uxlx-version" /><param name="name" value="__sse4085832" /><param name="allowfullscreen" value="true" /><embed id="__sse4085832" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=uxlx-eyetracking-presentation-hb-9-100513110626-phpapp02&amp;stripped_title=what-you-need-to-know-about-eye-tracking-new-uxlx-version" name="__sse4085832" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a target="_blank" href="http://www.slideshare.net/">presentations</a> from <a target="_blank" href="http://www.slideshare.net/harrybr">Harry Brignull</a>.</div>
</div>
<p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/eye-tracking/">What You Should Know About Eye Tracking</a></p>
<div class="su-linkbox" id="post-502-linkbox"><div class="su-linkbox-label">Link to this post!</div><div class="su-linkbox-field"><input type="text" value="&lt;a href=&quot;http://simon-searchmarketing.com/search-optimization-industry-news/eye-tracking/&quot;&gt;What You Should Know About Eye Tracking&lt;/a&gt;" onclick="javascript:this.select()" readonly="readonly" style="width: 100%;" /></div></div>

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<li><a href='http://simon-searchmarketing.com/contact-simon-search-marketing/existing-client-login/' rel='bookmark' title='Permanent Link: Existing Client Login'>Existing Client Login</a> <small>Click Here to review your reports, view files and pay...</small></li>
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</ol>]]></content:encoded>
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		<title>Millions of Blogs Now in Real Time</title>
		<link>http://simon-searchmarketing.com/search-optimization-industry-news/millions-of-blogs-now-in-real-time/</link>
		<comments>http://simon-searchmarketing.com/search-optimization-industry-news/millions-of-blogs-now-in-real-time/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 03:21:48 +0000</pubDate>
		<dc:creator>Geoff Simon</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[Tech News]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://simon-searchmarketing.com/?p=266</guid>
		<description><![CDATA[If you haven&#8217;t heard already Wordpress announced that all of their blogs now provide RSS Cloud support.  There is a plugin used for self hosted blogs.  Basically what this means is that there is no longer that slight delay in &#8230; <a href="http://simon-searchmarketing.com/search-optimization-industry-news/millions-of-blogs-now-in-real-time/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/millions-of-blogs-now-in-real-time/">Millions of Blogs Now in Real Time</a></p>


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<li><a href='http://simon-searchmarketing.com/about-simon-search-marketing/privacy-policy-s-search-marketing/' rel='bookmark' title='Permanent Link: Privacy Policy'>Privacy Policy</a> <small>Website Visitors Like most website operators, Simon Search Marketing collects...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t heard already Wordpress announced that all of their blogs now provide <a target="_blank" href="http://rsscloud.org">RSS Cloud support</a>.  There is a <a target="_blank" href="http://wordpress.org/extend/plugins/rsscloud/">plugin used for self hosted blogs</a>.  Basically what this means is that there is no longer that slight delay in receiving messages.</p>
<p>In an age where speed is sometimes more crucial than other factors, some people have marginalized RSS as too slow, or not as fast as other Real Time communications.  Well this is the first major change to RSS and the way it delivers content that is more in line with the expectations that timing is everything and now is better than 15 minutes from now.</p>
<p>More in-depth articles on the technology can be <a target="_blank" href="http://www.google.com/search?hl=en&amp;client=firefox-a&amp;rls=org.mozilla:en-US:official&amp;hs=aba&amp;ei=6m-oSpHIFY_EsQO01PX5BA&amp;sa=X&amp;oi=spell&amp;resnum=0&amp;ct=result&amp;cd=1&amp;q=rss+cloud+technology&amp;spell=1">found here,</a> and if you have ideas on how this can help the average blogger, or perhaps how it can be used for specific app&#8217;s or situations, please share.</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/wordpress" rel="tag">wordpress</a>, <a href="http://technorati.com/tag/rss" rel="tag"> rss</a>, <a href="http://technorati.com/tag/rsscloud" rel="tag"> rsscloud</a>, <a href="http://technorati.com/tag/rss+cloud" rel="tag"> rss cloud</a>, <a href="http://technorati.com/tag/real+time+communications" rel="tag"> real time communications</a>, <a href="http://technorati.com/tag/wp+plugins" rel="tag"> wp plugins</a></p>
<p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/millions-of-blogs-now-in-real-time/">Millions of Blogs Now in Real Time</a></p>
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		<title>Google Domestic Trends Predicts Unemployment</title>
		<link>http://simon-searchmarketing.com/search-optimization-industry-news/google-domestic-trends-predicts-unemployment/</link>
		<comments>http://simon-searchmarketing.com/search-optimization-industry-news/google-domestic-trends-predicts-unemployment/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 15:24:31 +0000</pubDate>
		<dc:creator>Geoff Simon</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://simon-searchmarketing.com/?p=261</guid>
		<description><![CDATA[According to a post by Google&#8217;s Chief Economist Hal Varian, Google Domestic Trends has been used to mimic variables such as initial claims of unemployment, among other things to predict short economic trends.  Given that one of the biggest leading &#8230; <a href="http://simon-searchmarketing.com/search-optimization-industry-news/google-domestic-trends-predicts-unemployment/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/google-domestic-trends-predicts-unemployment/">Google Domestic Trends Predicts Unemployment</a></p>


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</ol>]]></description>
			<content:encoded><![CDATA[<p>According to a <a target="_blank" href="http://googleresearch.blogspot.com/2009/07/posted-by-hal-varian-chief-economist.html">post</a> by Google&#8217;s Chief Economist <a target="_blank" href="http://en.wikipedia.org/wiki/Hal_Varian" target="_blank"><span class="byline-author">Hal Varian</span></a>, Google Domestic Trends has been used to mimic variables such as initial claims of unemployment, among other things to predict short economic trends.  Given that one of the biggest leading indicators of economic activity is number of people who file for unemployment this could be modeled and predicted using <a target="_blank" href="http://www.google.com/finance/domestic_trends">Google Domestic Trends.<span id="more-261"></span></a></p>
<blockquote><p>According to <a target="_blank" href="http://research.google.com/archive/papers/initialclaimsUS.pdf">Research by</a> Macro-economists Robert Gordon and James Hamilton, &#8220;&#8230;in each of the last six recessions, the recovery began within 8 weeks of the peak in new unemployment claims.&#8221;</p></blockquote>
<p>Google applied the methodology outlined in the above research to predict initial unemployment claims using past values in a time-series then applied the Google Trends data to see how much it improved the forecast.  Mr. Varian and his team found over a 15% reduction in mean absolute error in predictions one week out.  Detailed information can be found in <a target="_blank" href="http://research.google.com/archive/papers/initialclaimsUS.pdf">this PDF.</a></p>
<p><a target="_blank" href="http://www.google.com/finance?chdnp=1&amp;chdd=1&amp;chds=1&amp;chdv=1&amp;chvs=Linear&amp;chdeh=0&amp;chdet=1252336939903&amp;chddm=808197&amp;q=GOOGLEINDEX_US:UNEMPL&amp;"><img class="alignleft size-full wp-image-262" title="unemployment" src="http://simon-searchmarketing.com/wp-content/uploads/2009/09/unemployment.gif" alt="unemployment" width="212" height="128" /></a>The point of the story is that initial claims have been declining from their peak and the Google Trend data predicts further declines.  This is one Google trend everyone hopes continues.</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Unemployment+Predictions" rel="tag">Unemployment Predictions</a>, <a href="http://technorati.com/tag/Google+Trends" rel="tag"> Google Trends</a>, <a href="http://technorati.com/tag/Economic+News" rel="tag"> Economic News</a>, <a href="http://technorati.com/tag/Economic+Predictions" rel="tag"> Economic Predictions</a>, <a href="http://technorati.com/tag/Google+Domestic+Trends" rel="tag"> Google Domestic Trends</a></p>
<p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/google-domestic-trends-predicts-unemployment/">Google Domestic Trends Predicts Unemployment</a></p>
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		<title>Walt Disney Buys Marvel for $4 Bil.</title>
		<link>http://simon-searchmarketing.com/local-search-marketing/walt-disney-buys-marvel-for-4-bil/</link>
		<comments>http://simon-searchmarketing.com/local-search-marketing/walt-disney-buys-marvel-for-4-bil/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 13:28:04 +0000</pubDate>
		<dc:creator>Geoff Simon</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Acquisitions]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Marvel]]></category>

		<guid isPermaLink="false">http://simon-searchmarketing.com/?p=253</guid>
		<description><![CDATA[The deal announced this morning will bring characters like Iron Man and Spider Man in to the Disney family. 5,000 total Marvel characters will be acquired by Disney in the deal for $4 billion in cash and stock.  The deal &#8230; <a href="http://simon-searchmarketing.com/local-search-marketing/walt-disney-buys-marvel-for-4-bil/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/local-search-marketing/walt-disney-buys-marvel-for-4-bil/">Walt Disney Buys Marvel for $4 Bil.</a></p>


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</ol>]]></description>
			<content:encoded><![CDATA[<p>The deal announced this morning will bring characters like Iron Man and Spider Man in to the Disney family.</p>
<p>5,000 total Marvel characters will be acquired by Disney in the deal for $4 billion in cash and stock.  The deal still has to go through Marvel stockholders as well as antitrust review.  Marvel would receive $30 per share in cash plus 0.745 Disney shares per Marvel share owned.</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Disney" rel="tag">Disney</a>, <a href="http://technorati.com/tag/Media+Acquisitions" rel="tag"> Media Acquisitions</a>, <a href="http://technorati.com/tag/Marvel+Comics" rel="tag"> Marvel Comics</a>, <a href="http://technorati.com/tag/Iron+Man" rel="tag"> Iron Man</a>, <a href="http://technorati.com/tag/Spider+Man" rel="tag"> Spider Man</a></p>
<p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/local-search-marketing/walt-disney-buys-marvel-for-4-bil/">Walt Disney Buys Marvel for $4 Bil.</a></p>
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		<title>ComScore Reports Increase in Mobile Audience for Local Content</title>
		<link>http://simon-searchmarketing.com/search-optimization-industry-news/comscore-reports-increase-in-mobile-audience-for-local-content/</link>
		<comments>http://simon-searchmarketing.com/search-optimization-industry-news/comscore-reports-increase-in-mobile-audience-for-local-content/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 20:39:08 +0000</pubDate>
		<dc:creator>Geoff Simon</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[ComScore]]></category>
		<category><![CDATA[local online directories]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[local sem]]></category>
		<category><![CDATA[mobile browsers]]></category>
		<category><![CDATA[simon search]]></category>
		<category><![CDATA[superpages]]></category>
		<category><![CDATA[yellowpages]]></category>

		<guid isPermaLink="false">http://simon-searchmarketing.com/?p=91</guid>
		<description><![CDATA[ComScore recently reported a 51% increase in the number of mobile users looking for local content.  ComScore is a leading measurement and digital intelligence company who stated in a June 9th release that online directories saw the most growth.  From &#8230; <a href="http://simon-searchmarketing.com/search-optimization-industry-news/comscore-reports-increase-in-mobile-audience-for-local-content/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/comscore-reports-increase-in-mobile-audience-for-local-content/">ComScore Reports Increase in Mobile Audience for Local Content</a></p>


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</ol>]]></description>
			<content:encoded><![CDATA[[caption id="" align="alignright" width="255" caption="ComScore Reports Local Access up by Mobile Users"]<img src="http://www.comscore.com/var/comscore/storage/images/design/comscore_inc/172-32-eng-US/comScore_Inc.gif" alt="ComScore Reports Local Access up by Mobile Users" width="255" height="44" />[/caption]
<p>ComScore recently reported a 51% increase in the number of mobile users looking for local content.  ComScore is a leading measurement and digital intelligence company who stated in a <a target="_blank" href="http://www.comscore.com/Press_Events/Press_Releases/2009/6/comScore_Reports_Mobile_Audience_for_Local_Content_Grows_51_Percent_vs._Year_Ago" target="_blank">June 9th release that online directories saw the most growth</a>.  From March 2008 to March 2009 online directories  saw a 73% increase in use by on-the-go mobile users.<span id="more-91"></span></p>
<table class="renderedtable" border="1" cellspacing="0" cellpadding="2" width="259">
<tbody>
<tr>
<td colspan="2" width="346" valign="top"><strong>Growth in Local Mobile Content by Genre</strong><br />
<strong>Three-Month Average Ending March 2009 vs. March 2008</strong><br />
<strong>U.S. Mobile Subscribers Age 13+</strong><br />
<strong>Source: comScore Mobile</strong></td>
</tr>
<tr class="bglight">
<td width="223" valign="top"><strong>Local Mobile Content Genre</strong></td>
<td width="123" valign="top"><strong>Y/Y Percent Change</strong></td>
</tr>
<tr class="bgdark">
<td width="223" valign="top">Online Directories</td>
<td width="123" valign="top">73%</td>
</tr>
<tr class="bglight">
<td width="223" valign="top">Restaurants</td>
<td width="123" valign="top">70%</td>
</tr>
<tr class="bgdark">
<td width="223" valign="top">Maps</td>
<td width="123" valign="top">63%</td>
</tr>
<tr class="bglight">
<td width="223" valign="top">Movies</td>
<td width="123" valign="top">60%</td>
</tr>
</tbody>
</table>
<blockquote><p>The most popular method for accessing local content is still the mobile based browser, followed by SMS and finally mobile applications, which despite the tremendous marketing dollars behind them, failed to deliver the type of growth one would have expected.  Some speculate the number of users using mobile applications  for access will surpass SMS soon, considering that <a target="_blank" href="http://wap.superpages.com/mobile/wireless.sp" target="_blank">SUPERPAGES</a>, owned by Idearc, along with AT&amp;T Interactive&#8217;s <a target="_blank" href="http://www.yellowpages.com/iphone" target="_blank">YELLOWPAGES.COM</a> and a slew of other properties have recently developed iPhone applications.</p></blockquote>
<table class="renderedtable" border="1" cellspacing="0" cellpadding="2" width="357">
<tbody>
<tr>
<td colspan="4" width="477" valign="top"><strong>Subscribers Accessing Local Mobile Content* by Access Method</strong><br />
<strong>Three-Month Average Ending March 2009 vs. March 2008</strong><br />
<strong>U.S. Mobile Subscribers Age 13+</strong><br />
<strong>Source: comScore Mobile</strong></td>
</tr>
<tr class="bglight">
<td rowspan="2" width="227" valign="top"></td>
<td colspan="3" width="250" valign="top"><strong>Number of Mobile Subscribers (MM)</strong></td>
</tr>
<tr class="bgdark">
<td width="87" valign="top"><strong>Mar-08</strong></td>
<td width="87" valign="top"><strong>Mar-09</strong></td>
<td width="77" valign="top"><strong>Percent Change</strong></td>
</tr>
<tr class="bglight">
<td width="227" valign="top"><strong>Any Access Method</strong></td>
<td width="87" valign="top"><strong>21.5</strong></td>
<td width="87" valign="top"><strong>32.5</strong></td>
<td width="77" valign="top"><strong>51%</strong></td>
</tr>
<tr class="bgdark">
<td width="227" valign="top">Browser</td>
<td width="87" valign="top">15.4</td>
<td width="87" valign="top">20.7</td>
<td width="77" valign="top">34%</td>
</tr>
<tr class="bglight">
<td width="227" valign="top">SMS</td>
<td width="87" valign="top">6.8</td>
<td width="87" valign="top">11.7</td>
<td width="77" valign="top">72%</td>
</tr>
<tr class="bgdark">
<td width="227" valign="top">Application downloaded to phone</td>
<td width="87" valign="top">6.2</td>
<td width="87" valign="top">11.3</td>
<td width="77" valign="top">83%</td>
</tr>
</tbody>
</table>
<p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/search-optimization-industry-news/comscore-reports-increase-in-mobile-audience-for-local-content/">ComScore Reports Increase in Mobile Audience for Local Content</a></p>
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		<title>Category Test</title>
		<link>http://simon-searchmarketing.com/local-search-marketing/category-test/</link>
		<comments>http://simon-searchmarketing.com/local-search-marketing/category-test/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 14:20:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Case Studies]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[SEO/SEM Services]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Search Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Search]]></category>

		<guid isPermaLink="false">http://simon-searchmarketing.com/?p=42</guid>
		<description><![CDATA[Post from: Simon Local Search Marketing's s2m Marketing BlogCategory Test Link to this post!<p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/local-search-marketing/category-test/">Category Test</a></p>


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			<content:encoded><![CDATA[Post from: Simon Local Search Marketing's s2m Marketing BlogCategory Test Link to this post!<p>Post from: <a href="http://simon-searchmarketing.com">Simon Local Search Marketing's s2m Marketing Blog</a><br/><br/><a href="http://simon-searchmarketing.com/local-search-marketing/category-test/">Category Test</a></p>


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