Video Search
Is Video Search the New PR Frontier?
Los Angeles, CA. (07/09/2009)…PR firms are continually finding new ways to exploit the potential of search engines to spotlight their clients and get the word out about the products and services they have to offer. Search engine optimization and purchasing ad keywords help to get clients’ websites ranked high in search engine results. For years the top dogs in the search engine arena have been Yahoo! and Google. But according to the latest figures from comScore, Yahoo! has now been eclipsed by an unlikely competitor—YouTube.
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Video Search: The New PR Frontier
PR firms are continually finding new ways to exploit the potential of search engines to spotlight their clients and get the word out about the products and services they have to offer. Search engine optimization and purchasing ad keywords help to get clients’ websites ranked high in search engine results. For years the top dogs in the search engine arena have been Yahoo! and Google. But according to the latest figures from comScore, Yahoo! has now been eclipsed by an unlikely competitor—YouTube.
YouTube is unique as a search engine, because every search performed there is for a video. And once it became clear that video searches were generating massive amounts of traffic to YouTube’s site, it was only a matter of time before marketers saw the potential for using that interest to their advantage.
