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Local Search

ComScore Reports Increase in Mobile Audience for Local Content

by Geoff Simon June 18, 2009

ComScore recently reported a 51% increase in the number of mobile users looking for local content.  ComScore is a leading measurement and digital intelligence company who stated in a June 9th release that online directories saw the most growth.  From March 2008 to March 2009 online directories  saw a 73% increase in use by on-the-go [...]

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User-Generated Content Brings Customers In, Gives Them a Voice

by Geoff Simon June 17, 2009

The idea of giving the public free content via commercial radio and television has been central to the distribution of media for decades.  Consumers have willingly received content for free, because the content was paid for by the accompanying advertising.  When the Internet began to flourish a debate began about how content was being distributed [...]

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Quick Guide to Local Search on Google, Yahoo

by Geoff Simon June 16, 2009

The Internet has opened the door to a huge global audience for any organization advertising products or services.  But what if your target audience is a local one?  Two of the most popular Internet search engines have developed tools that give online visitors the ability to perform local searches, so they can find exactly what [...]

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Local Search Targets Local Audience

by Geoff Simon June 10, 2009

Since the dawn of the Internet, advertisers have counted on search engines to bring local customers their way through searches performed using search terms containing local or geographical modifiers.  Even for businesses that have more than one location in different areas, customers could be reined in by including local qualifiers in the keywords for a [...]

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Rand Fishkin Interview (SES London 2009)

by Geoff Simon May 22, 2009

Interview with Rand Fishkin at SES London 2009.

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Simon Search Marketing

by Geoff Simon February 10, 2009

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