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Social Media

Will Facebook buy FourSquare, what about McDonalds?

by Geoff Simon May 12, 2010

So apparently Facebook will team up with Ronald Mcdonald and the rest of the Fry Guys to implement a Facebook app that allows users to “check in”. Not only does this sound like the first public announcement utilizing Facebook’s new Geolocation feature, but also like the opening volley shot over the bow of FourSquare, the [...]

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Fastest Way to Remove Your Info from Spokeo

by Geoff Simon May 4, 2010

Quick Guide on Removing Your Information from Spokeo Fastest way to remove your info from Spokeo Spokeo positions itself as a white pages, yellow pages search product.  But what it doesn’t tell you is that what it actually is which happens to be a clearinghouse for information put online by you. Regardless of whether the [...]

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Social Media: Your Online Chamber of Commerce

by Geoff Simon September 3, 2009

For decades, businesses and consumers have relied on the local chamber of commerce as a place to network for sharing ideas with other business owners, learning about new business strategies, and meeting potential customers.  Regular face-to-face interactions have always been the staple of chamber of commerce meetings, and they always will be.  But with today’s [...]

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Transparency and Social Media

by Geoff Simon August 24, 2009

Transparency in business has long been a staple of good customer service, engaging customers and reassuring them about the products and services they are paying for.  Now that companies are operating in a global economy, transparency is an even more valuable consideration for companies with an online presence.  One of the greatest marketing values of [...]

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User-Generated Content Brings Customers In, Gives Them a Voice

by Geoff Simon June 17, 2009

The idea of giving the public free content via commercial radio and television has been central to the distribution of media for decades.  Consumers have willingly received content for free, because the content was paid for by the accompanying advertising.  When the Internet began to flourish a debate began about how content was being distributed [...]

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Don’t Just Build a Brand, Protect it!

by Geoff Simon June 10, 2009

The Internet is still growing by leaps and bounds, with millions of companies vying for the attention of billions of online shoppers.  Without a well-established, well-developed brand, your website is likely to just be left among the heap of other websites that advertise similar or identical services or products. So it pays to keep in [...]

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