Rand Fishkin, CEO of SEOMoz is interviewed by Greg Jarboe about Search Marketing in 2009. Rand talks about advances in local search as well as how consumers are finding alternative ways to gather information and research instead of traditional search engines. Sites such as Yelp, OpenTable for local search and many others are examples of where consumers are looking for information. Instead of doing a simple search, users are turning to specialized social media sites such as OpenTable, Yelp, etc. to gather information and research.
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