5 Quick Tips for Optimized News Releases

Posted on June 12, 2009 by Geoff Simon

Here are 5 quick tips for optimizing your press releases.

  1. Do some keyword research and use the correct keywords in your copy to maximize the probability that your release will be found by the right audience.  Wordtracker or even Google provide good tools to research keywords.
  2. Remember to use keywords and embedded links in your release.  Things like linking your service or company name in the release can stimulate traffic back to your site and also help your release by using keywords in your anchor text.  Many press release services allow you to embed a certain number of links in the content.
  3. Try to use friendly url’s and domain names. Instead of using date and number based strings in your url’s, try to use something that includes keywords instead.
  4. Maximize use of multimedia content. Adding audio or video content makes your release able to be found by niche video and image search products.
  5. Use a good News Release service like PRWeb to make sure your release is handled with expertise and professionalism.
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About Geoff Simon

Geoff Simon has been working in the direct, database and Internet marketing field since 1998. With a breadth of experience including direct marketing for Bank of America with Grey Direct West to Social Media Marketing for companies like National Geographic and Red Bull USA Events, Geoff is uniquely qualified to consult and implement a wide range of campaign strategies to meet company goals. Geoff graduated Cum Laude from California State Polytechnic University in the mid 1990's and immediately found work in the direct marketing field. Geoff quickly moved to Internet marketing work with a small firm in Woodland Hills, CA and found a niche in working with clients and providing superior reporting/analysis as a search analyst and subsequently Account Manager. Currently Geoff handles marketing duties for several clients throughout the country and now operates as Simon Search Marketing.
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