How to Scale Native Advertising Campaigns Across Mediums

Announced yesterday, ad tech startup Sharethrough told AdWeek that it has developed a new technology called Real Time Templating (RTT), “…that breaks down an ad into it’s individual parts and reconstructs it according to the environment it will run in.” Why is this important? Because it could fundamentally change the way native advertising is used by both advertisers and publishers alike.

Tumblr Starts Showing Native Ads on it’s iOS & Android Apps

According to AdAge’s Cotton Delo, advertisers picked to kick-off Tumblr’s new foray into a growing mobile ad market include GE, Warner Bros. and ABC. Perhaps an anecdotal indication that Karp’s stomach doesn’t turn at the thought of using advertising to monetize anymore, is the lack of any Pepto ads to kick things off.