Video Press Releases, Are They Viable?

What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video press release than read boring blocks of text. So today, major brands are leveraging the […]

5 Quick Tips for Optimized News Releases

Here are 5 quick tips for optimizing your press releases. Do some keyword research and use the correct keywords in your copy to maximize the probability that your release will be found by the right audience.  Wordtracker or even Google provide good tools to research keywords. Remember to use keywords and embedded links in your […]