Video Press Releases, Are They Viable?

What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video press release than read boring blocks of text. So today, major brands are leveraging the […]

How PR Firms Can Help Small Businesses

In the small business world, success rarely happens “overnight.” And when it comes, there’s usually a mid-sized public relations firm behind the scenes, strategically crafting and promoting just the right image – one that attracts more clients, customers, and friends in high places. According to Odwyer’s PR Report, independent PR firms are growing at a […]

Brand PR Quiz

How well do you know your PR Plan? Find out by taking this Brand PR Quiz.  Also find useful tips for PR Planning, targeting and metrics. Related Posts: eMeals Launches Mobile App for Planning, Shopping & Saving on Meals According to the last Gallup poll, on average, Americans spend about $7800 a year on… Rakuten […]

Tips: Free Publicity on a Shoestring Budget

Businesses of all sizes spend a significant chunk of change attracting attention to their services or products. Large companies are able to spend huge amounts on advertising and PR campaigns, though they love free publicity as much as anyone. But small and mid-sized businesses need to target their marketing dollars wisely to get as much […]