FirstRain Releases Customer Intelligence Module for Salesforce Touch

Salesforce Touch just got it’s first third-party enterprise integration from FirstRain, allowing Salesforce Touch users to seamlessly add business and customer intelligence to their apps. The announcement, which came last week, allows data integration from FirstRain’s patented big data analytics technology to present relevant business intelligence information and visualizations directly into apps built on the Salesforce Touch Platform

Is Social Proximity More Important Than Geographic Proximity in Sales?

Article first published as Is Social Proximity More Important Than Geographic Proximity in Sales? on Technorati Are sales territories based on geographic lines still the best way to go about dividing B2B sales leads? What if, instead of the sales representative who happens to be closest, companies evaluated the prospects social graph to find out […]