Top Social Networks for Driving Offline Activities

Connecting the dots between online social interactions and offline activities has become an increasingly important metric, but also one that is probably the most difficult to actually measure. But that didn’t stop San Diego based ACTIVE Network (NYSE: ACTV) from trying. The company, who helps businesses and organizations get participants, manage events and build communities released the findings of their ‘Beyond the Click’ survey which looked at the top 5 social networks and the role they play in driving offline activities.