Connecting the dots between online social interactions and offline activities has become an increasingly important metric, but also one that is probably the most difficult to actually measure. But that didn’t stop San Diego based ACTIVE Network (NYSE: ACTV) from trying. The company, who helps businesses and organizations get participants, manage events and build communities released the findings of their ‘Beyond the Click’ survey which looked at the top 5 social networks and the role they play in driving offline activities.
Originally published as Move Over Obama, The Real Winner on Election Night on Technorati Social Media The real winner of the election last night going forward, considering Barack Obama will most certainly not be running next election cycle, could prove to be Twitter, and social media in general who managed to break several records last night. It […]
With the news today from the Instagram blog about translating “@ mentions” to Twitter, some might be wondering how they can ensure that their accounts are set up properly for this to happen. For most reading this, you probably won’t have to do anything. What needs to be set-up for this new feature to work […]
So if you haven’t heard already, Twitter is Kaput. Completely down. The app, the web interface, hell I didn’t even get a reassuring “fail whale” image which leads me to believe it’s not a capacity issue, but something perhaps more complicated. The app is also down on both iOS and Android. The first thing that […]
Originally published on Technorati as: FirstRain Releases First Tweets, Aims to Glean Business Intelligence From Tweets FirstRain, an enterprise customer intelligence and analytics provider announced they will be launching a tool to extract business intelligence data from the full 250 million tweets/day firehouse from Twitter. This data is put through FirstRain’s patented semantic and algorithm based filters, categorized […]
For decades, businesses and consumers have relied on the local chamber of commerce as a place to network for sharing ideas with other business owners, learning about new business strategies, and meeting potential customers. Regular face-to-face interactions have always been the staple of chamber of commerce meetings, and they always will be. But with today’s […]